Experimentation is crucial for startup success, as it allows founders to test assumptions, identify new opportunities, optimize processes, improve...
The Fundamentals of Growth Hacking
Since 2010, growth hacking has been a powerful tool for both startups and larger corporations. Through data-driven rapid iteration they can achieve tremendous growth in little time.
Growth hacking has become an increasingly popular marketing technique, particularly among startups, due to its ability to rapidly generate significant business growth. The process involves constant experimentation across marketing channels and product development to determine the most effective methods of driving business growth. The term "growth hacking" was coined by Sean Ellis, a consultant who recognized a need for marketers that could help startups achieve rapid growth. Ellis defined a growth hacker as a person who prioritizes growth above all else and whose every action is evaluated based on its potential for scalable growth.
Here are some of the key principles of growth hacking1. Experimentation: Growth hacking relies heavily on experimentation, where marketers test various tactics and strategies to determine what works and what doesn't.
By following these principles, businesses can successfully employ growth hacking techniques to generate significant and rapid growth.